Our Story
There is a hidden gem in Surfside, Miami Beach where you can get lost in the ocean waves and non-stop sunshine and it’s called Alexia + Frankie’s Beauty Bar.
Formerly known as Tucci Nails, founder and owner Alexia Echevarria would frequent the nail salon and catch herself daydreaming about going to a place where she could get a great manicure, simple blow out, and brows and lashes, all in one spot. As a busy mom, trying to run a magazine, film a reality TV show and raise two boys, she saw the opportunity to create a pretty space where women can enjoy expert nail care on a regular basis and spend time with their friends. Alexia wanted to create a self-care space for busy women on the go to feel gorgeous, confident, and like you're right at home the moment you walk in.
Instantly the beauty bar became a place where any customer felt a warm welcome, whether that welcome was from Frankie (her charismatic son, who brings a smile to everyone's face) or herself. It is important for Alexia to provide a friendly, personalized service through a team of highly skilled and creative professionals. Alexia knows that self-care should be a part of everyone's daily routine, who knows that self-love isn’t selfish but necessary.
